The hotel that stays with you...

We have a winner!

Mango Suites has a new tagline in ' The hotel that stays with you...'

This works for Mango Suites in several ways:

* The experience at Mango Suites lingers with you...

* The Mango Suites go wherever you go...

* It's Disruptive. We turned a legacy industry upside down. The hotel that stays with YOU!

Nomenclature!

Each Mango Suites had to be tagged with a location tag so as to uniquely identify one Hotel from another.

With our creative minds and folk in the organization, tasks like these are always challenging due to the sheer number of ideas that tend to get generated.

We spent a month deliberating over tag names like city names, locations, historical places nearby, flowers, spices, greats from history, constellations etc.

In the end we were able to achieve some sense of unanimity with words describing excellence, greatness and perfection. After all, these are qualities we aspire for at IntelliStay Hotels.

Locations now have tag names such as Mango Suites | Bravo, Mango Suites | Apex, Mango Suites | Maestro etc.

Mango Suites | Par excellance!

Validation!

The Mango Suites have started rolling out from December 2010 at the rate of two per month.

We are now at Bangalore in two locations, Mysore, Amritsar, Secunderabad and a third in Bangalore is to be launched shortly.

Mango Suites won the Best Presentation award at Lock Stock and Trade - The Mock IPO contest organized by NEN, IIM Bangalore, and SPJIMR.

Some snapshots of the event...

The Value Proposition

Mango Suites never set out to be the BEST hotel in terms of facilities and functions.

Mango Suites works within the limitation that everything that may be offered has to be viable under the Glass Ceiling of the targeted ARR or price per night. This is integral to our Blue Ocean strategy and to integrate meaningfully with the requirement of low-cost airline and first class train passengers.

Often, it is such limitation that spurs innovation and out-of-the-box thinking, that can be successfully implemented.

As a result, we have had to add weightage to the functions most sought by our targeted market and do an evaluation based on market research , tied to that weightage. After a lot of work, we derived our version of 'The Expectations' as we understood it and surpassed them. What would the market say?

Six months after the launch of Mango Suites CENTURY in Udupi-Manipal, our guests have rated us as the Number 1 Hotel in the region even above the luxury offerings and additionally as the No.1 for Business:
http://www.tripadvisor.com/Hotels-g737164-Udupi_Karnataka-Hotels.html

80% of guests, in their reviews, have used the exact phrase 'Value For Money' although we have never used this in any of our communication.

We say thank you for your patronage and we make a commitment to keep innovating and expanding till we have solved the accommodation woes that plague the Business, Budget and Casual traveller in India.

www.mangosuites.com
...rest is Easy!

Beacon of Hope...

Today at 5 pm in the dusky drizzle in Udupi, a Beacon burned for the first time.. the large signage cresting the elevation of the Mango Suites | Century and the roadside signages were electrified and burned a bright blue with the white oblong inset screaming to the world that 'Mango Suites' d arrived and with it, a beacon of hope for the frequent business traveler...

The First Fruit

Its out of the oven.

First Mango Suites property launched!

Mango Suites launch the first Mango Suites location in the twin cities of Udupi-Manipal. With this launch, the Mango Suites idea, that has been in development, moves into execution and revenue generation phase. Based on the franchise model, Mango Suites plan to systematically create a national footprint of smart executive hotels with a view to offer convenient, dignified and affordable accommodation as a solution to corporates, SMEs and entrepreneurs.

The company has partnered with the Manipal based company, Century Comforts Pvt Ltd to bring the first 'Mango Suites' concept hotel to life in the predominantly education driven twin cities. With 56 rooms, Mango Suites | Century is the first standardized hotel based in Udupi. Located just 500 yards from the District Bus Stand, the hotel is located conveniently in the heart of Udupi City and just 4 Km from Manipal.

Mango Suites | Century will offer its guests air conditioned twin Hollywood studio suites with all the facilities expected of a standardized business hotel. Also available to the guest are 4 specialty restaurants, a convention center , a gymnasium and a board room.

The company plans to launch 3 more properties in 2009.

Blue Mango

Red Oceans are all the industries in existence today—the known market space. In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of product or service demand. As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities or niche, and cutthroat competition turns the ocean bloody. Hence, the term red oceans

Blue oceans, in contrast, denote all the industries not in existence today—the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Blue ocean is an analogy to describe the wider, deeper potential of market space that is not yet explored.

The corner-stone of Blue Ocean Strategy is 'Value Innovation'. A blue ocean is created when a company achieves value innovation that creates value simultaneously for both the buyer and the company.

Source : Wikipedia

Of the 4000 odd crore/year domestic travel industry, about 1000 crores is on account of senior management. About 3000 crores /year is with junior and middle level managers, single entrepreneurs and SMEs. At Mango Suites, we are creating a new marketplace well below the range at which 90% of today's new hotel offerings are being created, while being positioned well above the unorganized lodges in the lowest part of the customer pyramid. Our 'LOC' model allows us to operate profitably in this tricky middle space where perception is everything.

The Result: Dignified and standardized accommodation at the right price for the largest segment of the Indian business traveler...

Is this a Blue Ocean opportunity?